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Arla Creates New Innovation with Simple Ingredients

Arla_Bio_nurAs the consumer demand for healthy, natural products increases, Arla Foods has created a new innovation in fruit yogurts which has just hit the shelves in the German market.

Driven by the dairy co-operative’s desire to create products with no added or unnecessary ingredients, Arla Bio Nur® is the first product of its kind for the company anywhere in the world and consists of only organic yogurt (75 per cent) and organic fruit (25 per cent).

The name Bio Nur®, which translates as ‘just’, reflects Arla’s ambition to develop a yogurt with simple ingredients. With an increasing number of consumers recognising that the average fruit yogurt in Germany contains around 14g of added sugar, this is leading to a decline in the category. Arla Bio Nur® has no added sugar and contains between 6.8g and 7.7g of sugar, depending on the fruit variant, and consists of only natural ingredients.

Arla Bio Nur® is available across Germany now and comes in strawberry, tropical fruits and red fruit variants. Produced in Uphal, Germany, it will launch into other European market across 2019.

Markus Mühleisen Arla Foods’ new Head of Germany

Markus_MuhleisenMarkus Mühleisen will become Arla Foods’ new Head of Germany as of March 1st 2018. As Managing Director and Group Vice-President Germany, he will be responsible for Arla Foods’ business in Germany and Austria. He will report to Peter Giørtz-Carlsen, Executive Vice-President and Head of Europe at Arla Foods.

Markus Mühleisen succeeds Winfried Meier. He will be leaving Arla Foods at the end of April 2018. This is a joint decision taken by Winfried Meier and Arla Foods. Until his departure, Winfried Meier will support Markus Mühleisen to ensure a smooth transition.

Lidl Germany Unveils GMO-Free Private Label Milk

Lidl Germany has announced that all its Milbona own-brand milk is now GMO-free.

The retailer, which has placed the ‘Ohne Gentechnik’ (GMO-free) label on its milk packaging says that the move follows on from a “growing consumer demand for GM-free products”.

In order to support its suppliers in producing GM-free dairy products, Lidl pays an agreed surcharge to farmers.

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