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Tagg: brand

Parmigiano Reggiano is the most influential PDO brand

Parmigiano Reggiano is the most influential PDO brand in the world, according to “The Most Influential Brands 2018” ranking, organized by Ipsos, an independent market research company that operates in 89 countries. Every year Ipsos carries out a survey with a sample of Italian consumers, whose objective is to identify the global brands considered to be the most reliable, influential and “unique” ones.

Arla brand grows most in UK

Arla branded products recorded the largest growth of any of the 100 UK grocery brands listed, achieving growth of £37m in 2016. The Arla brand portfolio grew almost four times that of the next closest brand (Pepsi, £8.5m), reflecting a strong sales performance of volume driven growth of 7.6 per cent last year.

The Arla brand is the 21st most valuable grocery brand in the UK as it debuts in The Grocer’s prestigious Britain’s Biggest Brands index, an annual report of the UK’s 100 most popular names in food and drink. The achievement is in line with Arla’s UK Strategy 2020, the organisation’s most ambitious business strategy, aiming to create the Arla brand into a top household name by 2020 and establishing itself as the champion of British dairy.

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