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Tagg: benecol

Raisio to continue the group structure renewal

Raisio Group continues to focus on healthy foods according to its strategy. The company divested its confectionery business in December 2017 and is now considering a sale of its feed business as one strategic alternative. Until now, Benecol and Healthy Food businesses have operated as separate organisations and will now be combined into a single Healthy Food Division. During the spring 2018, the company will also initiate measures to simplify the Group’s legal corporate structure.

Pekka Kuusniemi, Raisio Group’s President and CEO says: “To ensure Raisio’s organic growth, we are going to move from a holding-type structure to a model in which all resources are targeted toward supporting the strategic objectives of the Healthy Food Division. Raisio also seeks growth through acquisitions that suit our core business.”

Benecol to China

Raisio’s new Benecol partner Neptunus is launching Benecol powdered drink in China. This expansion to the world’s most populated country supports Raisio’s aim to open up new markets for Benecol products together with its licensing partners.

Benecol powdered drink will be first sold at approximately 1,700 Nepstar stores, mainly in large cities of the east coast of China. The aim is to have Benecol powdered drink available in selected hospital stores and sales channels of health care professionals in six months. In the long term, Neptunus will focus on significantly expanding its sales network.

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