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Tetra Pak launches new packaging material effects to help brands attract shoppers’ attention

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak® Artistry, to help food and beverage producers revitalise the look and feel of their products.

These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.

Tetra Pak Artistry will include:​

  • Tetra Pak® Reflect: to incorporate holographic effects onto the package
  • Tetra Pak® Metallized: to create a metallic effect
  • Tetra Pak® Craft: to give the package the natural look of bare paperboard with wood fibres

More offerings are in the pipeline, including Tetra Pak® Sculpt, an embossed surface texture for an innovative consumer experience.

​The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.

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