Mejeritekniskt Forum

Mötesplatsen för oss inom mejeribranschen i Sverige

Kategori: 2018-04

Research behind the launch of Arla Fiber in UK

Arla_fiberThe research, released to mark the launch of Arla Fibre, a new range of tasty yogurts containing 4.7g of fibre per 150g serving, also reveals that whilst 94% think it’s important to have fibre in their diet, only 6% of us, know that we’re supposed to eat 30g of fibre every day.

The tasty yogurt with added fibre, but without the taste or texture of fibre, meaning it goes completely unnoticed – nothing bland, brown or boring in sight! It’s fibre for people who can’t be fussed with fibre.

Available in four tempting flavours, Arla Fibre is a silky-smooth yogurt that’s packed with delicious fruity pieces.

Ett allvarligt menat aprilskämt

malk-uden-malk“Den 1. april lancerede Arla et nyt ’produkt’ på sociale medier og store plakater i udvalgte byer: Mælk uden mælk. Et komplet indholdsløst produkt uden protein, calcium og alle de andre gode næringsstoffer, man kender fra mejeribranchens råvare”, skriver mejeri.dk.

Samtidigt gjorde man denna film som finns på Facebook, som är full av dansk humor. Den är textad och lätt att förstå.

Syftet är att peka på en del orimligheter som framkommer i den danska debatten och det gör det förvisso också i Sverige.

Arlas affärsplan 2018

Tillväxten kommer framför allt från globala marknader utanför Europa och genom strategisk tillväxt av Arlas varumärken inom Europa, säger Arlas koncernfinansdirektör Natalie Knight. Tillväxten sker på de globala marknaderna 2018 och det kommer att fortsätta fram mot 2020 när 75 procent av Arla tillväxt förväntas ske där.

De växtbaserade alternativen till mejeriprodukter har ökat snabbt de senaste tio åren och kommer att fortsätta växa. Vi måste fundera och reagera och möta konsumenternas efterfrågan på ett ännu bättre och mer lönsamt sätt, säger Natalie Knight, och lyfter vikten av innovation knuten till konsumenttrender och e-handel, en säljkanal som ökar och förväntas att vara dubbelt så stor inom fem år.

Tetra Pak launches new packaging material effects to help brands attract shoppers’ attention

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak® Artistry, to help food and beverage producers revitalise the look and feel of their products.

These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.

Tetra Pak Artistry will include:​

  • Tetra Pak® Reflect: to incorporate holographic effects onto the package
  • Tetra Pak® Metallized: to create a metallic effect
  • Tetra Pak® Craft: to give the package the natural look of bare paperboard with wood fibres

More offerings are in the pipeline, including Tetra Pak® Sculpt, an embossed surface texture for an innovative consumer experience.

​The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.

ENEA and Gruppo Granarolo launch a milk suitable for everyone

From a collaboration between ENEA and Gruppo Granarolo, one of the leading dairy brand in Italy, comes G+milk, easily digestible, lactose free  and with 30% less sugar than whole milk. This innovative product, just arrived on supermarkets shelves, was created thanks to a production process patented by ENEA and Granarolo, based on a filtration process breaking down lactose into glucose and galactose and separating  the different components in order to obtain  a low-sugar milk.

The collaboration with Granarolo group is part of the research and development activities we’ve have conducted for many years in the agroindustry sector at the national level.  Our technological halls enable us to study, develop and test high-tech solutions to transfer to companies for the innovation of processes and products”, Massimo Iannetta, Head of the ENEA Biotechnologies and Agroindustry Division, points out.

Arla sells Sonthofen

European dairy co-operative Arla Foods plans to sell its cheese production site in Sonthofen, Germany to German-based dairy company Allgäuer Hof-Milch GmbH. Both companies have signed a letter of intent and aim to finalize the transaction before May 1st 2018. Arla Foods has decided to take this step because the production and distribution of the speciality cheese produced in Sonthofen no longer corresponds with the strategic orientation of Arla’s businesses in Germany and Europe.

Norrmejerier lanserar Gainomax mjölkfria drycker med BCAA

Gainomax har funnits sedan 1990 på den svenska marknaden med användare både från motionärer till toppatleter. Den mjölkbaserade återhämtningsdrycken Gainomax Recovery är fortfarande en, funktionell, god dryck som intas efter träningstillfället. Nu i vår kompletteras Gainomax-sortimentet med nya, funktionella drycker.

Vitamindryckerna kommer i smakerna Mango/Ingefära och Kaktus/Lime och innehåller förutom BCAA även viktiga mineraler och vitaminer samt är helt koffeinfria.

DMK’s result improves

The DMK Group, Germany’s largest dairy cooperative and fourth biggest supplier to German retailers, is seeing positive initial bottom-line results from the company’s ongoing restructuring programme.

Provisional figures show a rise in sales to 5.8 billion euros in 2017 (2016: 5,1 billion euros), the operating result improved to 29.5 million euros (2016: 13.5 million euros). The milk price paid to the farmers over the year averaged out at around 36.29 eurocents per kilo including all average bonuses and the dividend. This means that DMK succeeded in paying a higher milk price in 2017 than its average competitors. The company is to announce details of its results at the time of the Annual Assembly in mid-June.

Being Germany´s largest dairy cooperative, the DMK Group with around 7.000 employees proceeds milk at 16 sites throughout Germany and at two sites in the Netherlands. A further six sites are available for the manufacture of baby food, ice cream and health products. There is also an administrative facility in Bremen. With brands such as MILRAM, Osterland, Oldenburger, Rose, Dutch Original Cheese, Humana, Casarelli, intact, sanotact, hansal and NORMI, the DMK Group is an established name for retailers and consumers in Germany and all over the world. With a turnover of 5.8 billion euros, the company is one of the key players in the European dairy industry.

Mejeriteknisktforum © 2017 Frontier Theme