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Nielsen:”UK Sugar Tax Had Minimal Effect On Consumer Behaviour”

The introduction of a new levy on sugar has had little impact on consumer behaviour in the UK, according to a report by market research firm Nielsen.

Some 62% of UK shoppers claim to have not changed their consumption behaviour ’in any way’ following the introduction of the sugar tax, Nielsen says. Just 20% of respondents said they were checking sugar content on packages more frequently since the tax has come into effect.

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