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Low sugar for DMK

Health and a balanced diet have long ceased to be trend topics, but instead have been the long-running issue for many years. More and more consumers are paying attention to a health-conscious diet and are increasingly turning to products with as little sugar as possible.

The DMK Group meets this demand with its flagship brand MILRAM: The newly introduced products of the year, MILRAM Buttermilch Drink Grapefruit-Aronia (buttermilk with grapefruit and aronia) and MILRAM Buttermilch Drink Johannisbeere-Granatapfel (buttermilk with currant and pomegranate), contain comparatively little sugar. The same applies to the new MILRAM Feine Quarkcreme (fine quark cream) in raspberry, tangerine and mango flavours. The MILRAM Skyr Drinks focus on the consumers’ purchasing considerations of “a lot of protein and little fat”. Nevertheless, these new products also stand out with their comparatively low sugar content.

In future, MILRAM will also use less sugar in its existing products. Matthias Rensch, COO Business Unit Brand: “This year and next year, we will gradually reduce the added sugar so that consumers can get used to having less sugar. This is very important: We compensate for the lower sugar content not with sweeteners or sweetener-based aromas, but with milk and yoghurt. After all, the brand represents natural, genuine enjoyment. Apart from this, consumers are increasingly interested in a shorter list of ingredients. Clean and clear labels are a big topic.”

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