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Arla introduces Ihana in UK and DK

IhanaArla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range launching in Denmark this spring and the UK this week. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design.

Indulgence is one of the few areas in growth within the yogurt category as consumers look for something new and different. With its range of unique sorbet-style flavour combinations such as pink lemonade and papaya & lime, the bold flavour creations, striking packaging and dessert-style approach to yogurts ensure it is perfectly positioned to offer retailers unique products and shoppers a distinctive choice at the fixture.

Made with natural ingredients and lactose-free, Ihana taps into key trends that fit with consumers’ lifestyles. Offering authentic yogurts that provide an indulgent treat with a thick and creamy texture, the products come with Arla’s farmer owned credentials and made with the best possible ingredients.

Updated: 17 juli, 2018 — 08:22
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