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South American consumers: ”We’ll pay extra for more protein”

Nearly two thirds of shoppers in South America are willing to pay extra for a food or beverage product that is higher in protein, according to a survey commissioned by Arla Foods Ingredients.

Researchers from Lindberg International asked 4,000 consumers in Argentina, Brazil and Colombia if they would spend more on buying a product if it contained more protein than a similar product. Across all three countries, 61% of respondents said they would be willing do so.

South America is a key market for Arla Foods Ingredients. In February 2018, it agreed to acquire the shares in Arla Foods Ingredients S.A, its joint-venture in Argentina, that were owned by SanCor. The move will support the company’s ambition for growth in South America.

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