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Parmigiano Reggiano is the most influential PDO brand

Parmigiano Reggiano is the most influential PDO brand in the world, according to “The Most Influential Brands 2018” ranking, organized by Ipsos, an independent market research company that operates in 89 countries. Every year Ipsos carries out a survey with a sample of Italian consumers, whose objective is to identify the global brands considered to be the most reliable, influential and “unique” ones.

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