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Valio China establishes the new business units of Retail and Food Service

Valio has held an unveiling ceremony for its China head office in Shanghai. The newly established head office will focus on serving the Chinese market. Besides the Ingredient business units, Valio China has also established the new business units of Retail and Food Service.

During the 30+ years since entering the Chinese market in 1986, Valio has witnessed the high-speed growth of the Chinese economy and has worked with partners to drive the improvement of China’s dairy industry. Shanghai’s favourable location, the capability of global resource allocation and the economic concentration of headquarters can help Valio build its global sales, marketing and service networks, and reinforce its overall competitiveness and influence both in the Chinese market and globally.

Valio’s connection with China dates back to 1986 when Valio collaborated with the Ministry of Agriculture of China to help develop China’s dairy industry by providing milk production knowledge training in Finland and Beijing. Valio DEMI™ demineralized whey powders entered the China market in 1990. Thanks to Valio’s demineralization process and the pure quality from Finland, the product was widely used to produce infant formulas as well as chocolates and ice creams. Since then, Valio has been driving its growth in China by establishing a sales, marketing and service system to provide professional and innovative solutions for the premium dairy ingredients market in addition to demineralized whey powders and skimmed milk powders. Furthermore, Valio opened flagship stores on e-commerce platforms, such as JD.com and Tmall.com in 2017 to provide consumers with high-quality enjoyment from Finland.

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