Valio will launch its brand in the UK at Food Matters Live this year. It will unveil its Fresh Finnish Thinking through a portfolio of unique, on trend product, which will appear on supermarket shelves in 2018.
Following extensive testing of a range of products that have experienced success in other markets, Valio is planning a comprehensive marketing campaign for the introduction of Valio Gefilus® Kefir yoghurts, Valio Finnish spreadable butters and cheddar with ValSa®, and Valio Master Butter Makers butter.
Ross Crittenden, Valio’s Executive VP of New Markets said: “We are excited to bring Valio’s Fresh Finnish Thinking to the UK. Our 110-year heritage of craftsmanship and tradition delivers the authenticity and provenance UK consumers demand. Valio’s innovative, new products are inspired by nature and driven by “sisu”, the uniquely Finnish passionate, spirited and determined characteristic that determines the Valio way of doing things.”