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Arla first branded organic milk in the Middle East

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Arla Foods has launched its first branded organic milk in the Middle East, the company’s biggest strategic growth market outside Europe, marking a significant milestone in its growth agenda.

The launch of Arla Organic Milk in the UAE forms part of the farmer-owned company’s ambitious business strategy, which is to become the number one organic dairy brand in the Middle East and North Africa by 2020. Arla also has plans to expand into Saudi Arabia and Kuwait in 2018.

Being both international and multi-cultural, UAE is typically a first-mover country in the region when it comes to consumer trends and it is where Arla first spotted the organic trend in the region.

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