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Arla Foods Ingredients has launched a new campaign called ‘Pure Dairy’

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Arla Foods Ingredients has launched a new campaign called ‘Pure Dairy’ to highlight how its range of Nutrilac® dairy ingredients satisfies growing consumer demand for natural products with ultra-clean labels.

Research shows that more than one third of shoppers in the EU (35%) are proactively avoiding food and drink products that contain artificial additives or preservatives, while the same proportion say they regularly check the ingredients list on pack. Furthermore, 34% of EU consumers say they would never buy food that contains genetically modified ingredients.

The new Pure Dairy campaign underlines how Arla Foods Ingredients’ portfolio of natural solutions for dairy products are made from whey proteins extracted from milk that is produced by grass-fed cows, hormone-free, non-GMO and free of antibiotic and pesticide traces.

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