In a multiyear effort to reintroduce America to dairy, the Innovation Center for U.S. Dairy – in partnership with America’s Dairy Farm Families and Importers – is launching “Undeniably Dairy™,” the first category campaign of its kind.
“Through the Innovation Center for U.S. Dairy, the dairy community has worked together to establish common ground on our top priorities and values, from responsible production and sustainable nutrition to economic value,” says Barbara O’Brien, president of the Innovation Center for U.S. Dairy. “We feel that now is the absolute right time to come together with one voice to share the community’s story – to celebrate the delicious, nutritious foods in the dairy aisle and the people who bring them to your table.”