It seems that US consumers have cultured a love of yogurt drinks as the latest research from Mintel reveals that sales of yogurt drinks have grown a healthy 62 percent in the five years 2011-2016.
A relative newcomer to the yogurt sector, yogurt drinks are a standout in the yogurts market. Indeed, between 2011 and 2016 dollar sales of this refrigerator favorite are estimated to have grown 62 percent to reach $893 million.
Despite strong gains for yogurt drinks, the dominant spoonable yogurt segment continues to account for the majority of sector sales. Valued at $8.2 billion in 2016, spoonable yogurt represents an impressive 90 percent of all yogurt and yogurt drink sales and is expected to continue steady growth moving forward to reach $10 billion by 2021.