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7 Innovation trends for yogurt

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Zenith_yogurtA new report on Yogurt Innovation from food and drink industry consultancy Zenith International identifies 7 key themes guiding global new product development – reduced/low/no fat, reduced/low/no sugar, child-oriented, gender specific, indulgence, probiotic and protein-rich.

“These 7 are the main trends driving most product development and innovation worldwide,” commented Zenith Chairman Richard Hall.

“Yogurt has been a highly innovative category over the past decade, catering for an increasing range of consumers and consumption occasions. The market has diversified substantially, with particular growth in Greek yogurt, yogurt drinks and now savory yogurts.”

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