Mejeritekniskt Forum

Mötesplatsen för oss inom mejeribranschen i Sverige

Global milk consumption up 2.4% to over 250 billion litres

Tweet about this on TwitterShare on FacebookShare on LinkedInEmail this to someonePrint this page

The global market for drinking milk continued to grow in 2015, rising by 2.4% to 251 billion litres, according to a new report from food and drinks industry consultancy Zenith International. White milk remains by far the most commonly consumed type, capturing 93% of total volume, with flavoured milk accounting for the remaining 7%. Both segments are forecast to strengthen in the years to 2020, with annual growth of 2% and 7% respectively.

The majority of consumption takes place in the Asia Pacific region, with volume in excess of 130 billion litres  making up 52% of the global market. This is followed by West Europe, North America and Latin America, with a combined share of 35%.  Sales in all regions apart from North America increased in 2015.

Innovation is widespread in the industry, with manufacturers striving to capture market share through offering consumers added value.  A number of innovation trends have emerged in recent years, from vitamin-enriched milks, confectionery-inspired flavours and premium positioning to weight-loss and gender-focused products.

Read more

Mejeriteknisktforum © 2017 Frontier Theme