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Global milk consumption up 2.4% to over 250 billion litres

The global market for drinking milk continued to grow in 2015, rising by 2.4% to 251 billion litres, according to a new report from food and drinks industry consultancy Zenith International. White milk remains by far the most commonly consumed type, capturing 93% of total volume, with flavoured milk accounting for the remaining 7%. Both segments are forecast to strengthen in the years to 2020, with annual growth of 2% and 7% respectively.

The majority of consumption takes place in the Asia Pacific region, with volume in excess of 130 billion litres  making up 52% of the global market. This is followed by West Europe, North America and Latin America, with a combined share of 35%.  Sales in all regions apart from North America increased in 2015.

Innovation is widespread in the industry, with manufacturers striving to capture market share through offering consumers added value.  A number of innovation trends have emerged in recent years, from vitamin-enriched milks, confectionery-inspired flavours and premium positioning to weight-loss and gender-focused products.

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