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NMPF, IDFA Urge Congress to Challenge WHO Proposal Prohibiting Promotion of Milk & Milk Products to Young Children

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The National Milk Producers Federation and the International Dairy Foods Association urged members of Congress to insist that the United States request a more thorough analysis of a World Health Organization (WHO) proposal seeking to discourage parents from feeding toddlers milk and certain dairy products.

At the beginning of the year, the WHO issued “Ending Inappropriate Marketing of Foods for Infants and Young Children,” a guidance document urging the prohibition of the promotion and marketing of various milk products for children up to age three.

“The WHO guidance document is a de facto criticism of all milk consumption by toddlers,” said Jim Mulhern, president and CEO of NMPF.  “This flies in the face of all credible, international nutrition research, and would confuse consumers across the globe.”

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