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Brittish retailer launches milk that gives customers the choice to pay more to support farmers

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Britain’s 4th largest retailer Morrisons is to launch a new milk brand where ten pence-per-litre of the retail price will go directly to dairy farmers.

The new brand “Morrisons Milk for Farmers” will go into all stores in the autumn and is aimed at shoppers who want to directly support dairy farmers. It will sit alongside Morrisons standard-priced own brand milk in the dairy aisle.

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