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Benecol to China

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Raisio’s new Benecol partner Neptunus is launching Benecol powdered drink in China. This expansion to the world’s most populated country supports Raisio’s aim to open up new markets for Benecol products together with its licensing partners.

Benecol powdered drink will be first sold at approximately 1,700 Nepstar stores, mainly in large cities of the east coast of China. The aim is to have Benecol powdered drink available in selected hospital stores and sales channels of health care professionals in six months. In the long term, Neptunus will focus on significantly expanding its sales network.

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