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Kraft, Heinz to Merge, Forming Food Giant

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Two of the biggest names in packaged foods—Kraft and Heinz—are merging in a deal orchestrated by Warren Buffett and Brazilian private-equity firm 3G Capital Partners L.P., creating one of the world’s largest food and beverage companies.

The companies didn’t disclose a value for the deal, but based on Kraft’s market capitalization following the announcement, investors pegged it around $49 billion.

The combined company, which will be called the Kraft Heinz Co., will have revenue of about $28 billion and include well-known brands such as Oscar Mayer meats, Maxwell House coffee, Jell-O, and Planters nuts, along with the namesake Kraft cheese products and Heinz ketchup and condiments.

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Updated: 27 mars, 2015 — 08:11
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